Wild Blue is a restaurant and bar in Whistler, BC offering upscale, seafood-forward and locally-inspired dining.

We were tasked with defining the brand identity from initial concept to final execution of signage, menus and website.

The strategy for the identity stems from the idea of capturing the precision of the food they serve through a refined custom wordmark which subtly nods to the sea in it's typographic forms.

The identity carries this idea forward through simple yet refined menus and signage with attention to texture and materiality.

Wild Blue has been a huge success and has been named #2 Canada’s Best New Restaurant in enRoute / Air Canada Magazine.