Vestey Holidings are a long-standing family business who have been in business since the 1890's. They own a group of companies focused mainly on food products and services.

'A Family of Businesses' became the central idea to the identity as well as the tag line for brand communications. By borrowing the visual cues from family tree diagrams we created a flexible identity system which revolves around interconnected boxes. A metaphor for knowledge passed through generations and a beautifully simple graphic language that can work across the brand.

Conveying their past, their present, and their future to come. Whilst giving employees a reminder that they're part of a business with a legacy to be proud of.