The Design Practice of Benjamin Smith
Strategic Design &
Art Direction
Crypto Autos
Brand Refresh, Campaign Identity

Crypto Autos is the world's first luxury car marketplace that accepts crypto currency payments. We gave their brand a thorough uplift to connect the brand to it's core pillars of luxury, lifestyle, and technology.

A brand with flex and range to work across all manner of mediums from social and print assets, to web experiences, car wraps and live events.

We also developed a campaign and sub-brand for their native token, $AUTOS, which raised 4.4 million USD in 4.5 hours.
Credits:
Michael Hindle
Flight3
Services:
Brand Identity
Art Direction
Guidelines
Campaign
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